Direct face-to-face verbal communication is the secret of success in international relations. (Moscow 1976)
Dear
Readers,
After spending more than 40 years in the business environment, I sincerely believe that “Communication” is an art. “Communication” is everything in business. The ability to communicate distinguishes human beings from all other living creations. It is the key in “International Relations”, and this is why we created shuttle diplomacy. This is also why “indifference” can be an effective weapon in defeating your opponents, and why “precious loneliness” is not a solution in diplomacy.
I was in a 3-month technical training program in Moscow in 1976, during the pure, romantic Brezhnev years. I still believe that Moscow was the real Moscow at that time, not like now, as it has become a city similar to those seen in the rest of the world. People were true believers of their system. I was one of a few westerners in the capital and was trying to learn Russian. However, most Muscovites were eager to speak English with me, hence I faced the same dilemma faced by countless foreigners who try to speak the language of their host country, wherever it may be. Therefore, I had no chance to speak Russian.
I
was staying at University Hotel (Gastrinistza Universitetskaya) close
to the monumental post-WW2 building that was Moscow University. It
was a - very - cold winter, the city was blanketed in snow. But the
Russians seemed to be comfortable with the snow and the cold. The
city was host to immense stone houses, district heating, an excellent
public transportation system, and reasonable accommodation, food, and
secure jobs for everyone. Its residents had no idea about the outside
world. They had vodka, they had books to read and records to listen
to; they were happy.
By
the way, they also had extraordinary art, namely ballet - Russian
ballet. The very next day after my arrival in Moscow I went to the
ticket box of Bolshoi Theatre to check the program and inquire about
ticket availability. There was a long line, I cannot recall now
exactly how long it was, but people waited day and night for these
tickets, whether they were for an opera, ballet, or symphony
orchestra performance. I could not understand how people could wait
in that ticket line for so long in such cold temperatures, especially
considering that sometimes they weren’t even able to get a ticket
because they were sold out.
My
expectations to see a real Russian ballet in at the Bolshoi Theatre
were dashed. It was impossible for me to buy a ticket. I might have
been able to buy a ticket on the black market but I didn’t have
enough practice speaking Russian to do this.
I
checked to see if our hotel facilities could help in any way and
found out that they had a service bureau to help foreigners. This
bureau was under the direction of (Comrade) Tovarish Nina, and it
employed three ladies in its staff, Victoria, Natalia and Galia.
Victoria could speak English, Natasha Spanish, and Galia German, yet
each also had a fair knowledge of the other two languages that could
be used in case of emergency. I communicated well with Victoria and
she eventually came to help me familiarize myself with Moscow. She
was married with kids and working in the hotel service bureau. I
asked her if the service bureau could help me to buy a ticket to see
a ballet, opera of concert at the Bolshoi. The answer was a
resounding "Nyet!!" It was impossible.
We
learnt that the hotel management received a few tickets for every
performance and allocated them to special foreign visitors. The
distribution of these prized tickets was unconditionally left to Lady
Director Tovarish Nina. Yet Tovarish Nina was unapproachable. She was
in charge of everything. She had power over everything including the
distribution of the Bolshoi tickets. After one month in Moscow, I was
completely helpless. I could not get my hands on a ticket to the
Bolshoi despite having tried everything, connections, the embassy,
even the black market. There was no hope. When it comes to ballet,
you cannot bribe a Russian. This artform was more valuable than any
other worldly possession. They could stand for days and days in a
ticket line just to have the chance to purchase one ticket for a
performance, regardless of which performance it was.
I
had only communicated with Victoria as she could speak English. Yet
one day I had an idea. I could speak directly with Lady Director
Tovarish Nina in her own language. Since she was employed in the
service bureau, she must be able to speak at least one western
language. Yet which one? I found out that she could speak French. She
had majored in French at Moscow University. I had taken some French
courses at my university but had forgotten almost everything. I had
to brush up on these skills as soon as possible if I were to be able
to communicate directly with Lady Director Tovarish Nina. I then
decided to turn to my foreign colleagues to help me in this endeavor.
We had one engineer from a region in Africa that fell under French
cultural influence, namely the country of Ghana. He had good command
of written French but spoke French in his own local West African
dialect. Anyhow, this was only a minor problem and I needed to polish
my French as soon as possible. So I asked him to teach me some
important French phrases to break the ice with the director. I
practiced those phrases for one week in my free time and one early
morning, when Tovarish Nina arrived in her office, I entered and
greeted her in French, "Bonjour Madame, je m'appelle Haluk
d'Ankara en Turquie. Comment allez-vous?" In the conversation
that came to follow, I addressed her as "Madame Nina".
Madame Nina was very happy that day as during that time, there were
no French speaking guests in the hotel, yet today she was able to
speak her foreign language with a foreign visitor.
She
told me about her time at University, her work as a tour guide for
French politicians, her meeting with the famous French pop singer
Gilbert Bécaud, her current job, her family, her husband, and her
kids. She was no longer Tovarish, she was my French Lady Madame Nina
and I was one of her special foreign guests in the hotel. The next
day I asked her about tickets for the Bolshoi, and even though I was
expecting to receive, at most, only one ticket, she gave me one
ticket each remaining week of that month I stayed in Moscow. Carmen,
Prince Igor, LaBoheme, SwanLake, I had access to them all. Bolshoi
Theatre was (and still is) a cultural temple, unmatched anywhere
else. You should take a round trip to Moscow, just to see a
performance at this site, whether it be a ballet, an opera or a
concert.
I
believe that face-to- face verbal communication is an art in
international relations as well as in international business. Today,
one foreign language is not enough. One should learn two, three or
more languages. Learning one language does not hinder your ability to
speak another. Verbal communication is the key to success in your
business life.
Thank
you very much Madame Nina after all these years.
Oberstdorf, Germany, 29 April 2015
Haluk
Direskeneli, is a graduate of METU Mechanical Engineering department
(1973). He worked in public, private enterprises, USA Turkish JV
companies (B&W, CSWI, AEP), in fabrication, basic and detail
design, marketing, sales and project management of thermal power
plants. He is currently working as freelance consultant/ energy
analyst with thermal power plants basic/ detail design software
expertise for private engineering companies, investors, universities
and research institutions. He is a member of ODTÜ Alumni and Chamber
of Turkish Mechanical Engineers Energy Working Group.